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💚About Us

Our Story

Building India's freshest online marketplace

Our Story
Our Story
🌱Est. 2023
Our Journey

How It Started

Vastra Boutique was founded in 2018 in the heart of Jaipur's Johari Bazaar by Priya Mehra, a fashion designer passionate about preserving Rajasthan's textile traditions.

What started as a small studio with 10 artisans has grown into a beloved brand serving 15,000+ customers across India. We work directly with 50+ artisan families, ensuring fair wages and preserving ancient techniques like block printing, bandhani, and gota patti work.

3.5L+
Customers
800+
Cities
8K+
Products
Our Values

What We Stand For

🧵

Authentic Craft

🤝

Fair Trade

🌿

Sustainable

❤️

Customer First

The People

Meet the Team

P

Priya Mehra

Founder & Creative Director

NID Ahmedabad graduate. Dedicated to preserving Rajasthani textile arts.

R

Rajesh Khatri

Head of Production

Master craftsman with 25+ years of experience in block printing and bandhani.

K

Kavita Singh

Design Lead

Creates contemporary silhouettes using traditional Rajasthani techniques.

A

Arjun Patel

Operations

Ensures every order is packed with care and delivered on time across India.

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